TV2 Play’s strategic use of Google drives streaming success
Client success story: Rocket and TV 2 Play were awarded Gold in the European Search Awards for Most Innovative Campaign and are currently shortlisted for the Global Search Awards.
TV 2 Play, a prominent Norwegian streaming
service, has effectively leveraged Google as a strategic tool to significantly
enhance its market visibility and viewer engagement. By employing a dual
approach of targeted paid advertising and advanced search engine optimization,
TV 2 Play has demonstrated how thoughtful digital strategies can yield
remarkable results, even in a competitive landscape dominated by larger
international platforms like Disney+ and Netflix.
Maximizing impact through paid search
For TV 2 Play, paid search is not just about appearing in search results; it’s about capturing viewers’ interest at the exact moment they are making decisions about what to watch. By utilizing a sophisticated real-time trend-spotting system, TV 2 Play adjusts its ad placements dynamically based on current trends in viewer behavior and popular media. This method ensures that TV 2 Play’s ads appear precisely when potential viewers are most engaged, leading to a significant increase in conversion rates.
It is our strategy to be publicly owned and to reach as many people as possible. To achieve this, it is important that we meet people when they are looking for new films and series.
Trygve Rønningen, Channel Director, TV2
Enhancing organic discovery with SEO
In addition to paid search efforts, TV 2 Play has implemented an extensive SEO strategy that ensures their content ranks highly in Google’s organic search results. By utilizing structured data, TV 2 Play enhances the visibility of its shows and movies, ensuring they are accurately represented in search results. This SEO strategy not only maintains TV 2 Play’s competitive positioning but also ensures that their content remains easily accessible to viewers seeking to discover new shows and movies. This comprehensive approach to SEO has significantly boosted TV 2 Play’s organic traffic and overall visibility in the search landscape.
Driving results through strategic integration
TV 2 Play’s combined approach of using paid and
organic search tactics has resulted in a substantial increase in subscription
sales and a notable expansion in market share. Their focus on leveraging Google
as a pivotal part of their strategy has enabled them to attract a wider
audience and enhance their presence in the streaming market.
140 % increase in subscription sales and more...
The strategic integration of both paid and organic search strategies has delivered impressive results for TV 2 Play:
- A
140 % increase in subscription sales, demonstrating their effective market
penetration. While decreasing cost.
- Enhanced brand perception, big increases in key market moving KPIs such as “TV 2 Play always has something new and exciting”.
- Significant
growth in organic search visibility, resulting in millions of additional views
and clicks, directly contributing to increased sales.
When we integrate deeply with the client and innovate together, magic happens. The team have been working with TV 2 since fall 2021. Through determined and consistent work the needed trust between the client and the agency have been established, a vital foundation to be able to do creative work with SEO and paid search.
Magnus Strømnes Bøe, CEO, Rocket
Harnessing the power of Google
By making the most of Google as a competitive
platform, TV 2 Play has not only expanded its viewer base but also solidified
its position in a highly competitive market. Their innovative use of real-time
data and structured SEO techniques has set a benchmark for how national
companies can effectively compete with larger international players.
Discover the potential of strategic search marketing for your business!
Let Rocket guide you in maximizing your reach and impact in paid search and SEO.
Book at meeting with Magnus Strømnes Bøe. The link will lead you to Calendly, to book a meeting directly.
Magnus Strømnes Bøe, CEO Rocket
